Bee Product Traceability and Certification Service Platform is developed by China Academy of inspection and quarantine, designed for domestic and foreign enterprises and consumers of bee products and provide them with honey, bee pollen, propolis, royal jelly and other products traceability and certification information service. Through information-based means, the service platform achieves the full traceability from source to consumer of bee products, and inquirers can get the full traceability information of bee products through the “honey codes”, which is 16 digit codes, on the minimum sales package of products. With a view to bringing into play the role of certification and accreditation in the quality and safety control of food production enterprises, Chinese Academy of Inspection and Quarantine has also developed a natural honey certification system. Through third-party certification, the system is aimed at improving the management capacities of honey production enterprises and enhancing the quality of their honey products so as to protect the interests of the consumers of our country. The certified honey products will be attached with special logo in their minimum sales packages so that it will be easier for consumers to identify and buy them.